BA Advertising and Public Relations
March 5, 2025 2025-10-14 14:57Bachelor of Arts in Advertising & Public Relations
Stand Out From The Competition
In a highly competitive industry, Brand Loyalty and Customer Perception can be the driving force of any brand. The technological advancement of today’s fast-paced world enables brands to leverage several tools to creatively communicate their unique selling proposition in a way that resonates with their target audience. Traditionally, Public Relations involved writing press releases, communique and articles intended to reinforce the overall impression of a brand.
Today, when brands engage in real-time advertising and public relations, the purpose is not to only strengthen or maintain their relationship with key stakeholders but also to be strategically positioned to create top-of-mind awareness.
BA Advertising and PR at ACity
Our Bachelor of Arts in Advertising and Public Relations is designed for students to engage with theory and contemporary practice, providing the necessary skills for employability within a start-up, a Communications department, creative agencies and wherever the practice of creative and external communications is integral to an organization and its brand.
This program reflects the current changing trends of the industry relevant to the local context. It is designed to meet the needs of the local industry, enhance student learning and increase employability and entrepreneurship.
Top Careers In Advertising and PR
With a degree in Advertising and PR, you can enjoy a successful and exciting career doing any of these:
- Advertising Agency Manager and Account Manager
- Campaign Developer and Manager
- Social Marketing Analyst
- Corporate Communications Specialist
- Public Relations Manager
- Public Affairs Manager
Entry Requirements
Minimum C6 in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)
Minimum D or a pass in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)
Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and 3 passes in the A-Levels. (Elective/Add/Further Mathematics and Physics mandatory).
Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and a minimum score of 4 points in 3 Higher Level (HL) subjects. (Elective/Add/Further Mathematics and Physics mandatory)
Minimum of 50% overall average pass. (subject to approval NAB) Mathematics, English and Physics mandatory
Minimum GPA of 3.0 (Mathematics, English and Physics mandatory)
Electives
LEVEL 400 SEMESTER 1
- Advanced Photography
- Corporate Brand Identity Design
LEVEL 400 SEMESTER 2
- Social Entrepreneurship
- Tourism Marketing
Course Outline
- Communication Skills
- French Language
- Fundamentals of Innovation and Entrepreneurship (FIE) Seminar I
- Introduction to Programming with Python
- Technology and Society
- Essential Mathematics for Business (With MATLAB)
- Communication and Culture
- Fundamentals of Innovation and Entrepreneurship (FIE) Seminar II
- Logic and Critical Thinking
- Text and Meaning
- Principles of Management
- Introduction to Advertising
- Introduction to Public Relations
- Visual Communication
- Fundamentals of Innovation and Entrepreneurship I
- Leadership Seminar I
- Communication Laws and Ethics
- Copywriting for Strategic Communication
- Digital Analytics for Advertisers and Public Relations Practitioners
- Introduction to Photography
- Public Relations and Media Interface
- African Studies
- Fundamentals of Innovation and Entrepreneurship II
- Case Studies in Strategic Communication
- Consumer Preference and Behaviour
- Public Speaking Techniques
- Theories of Communication
- Leadership Seminar II
- Entrepreneurial Strategy and Business Models
- Brand Management
- Communication Research Methods
- Crisis Management
- Digital Marketing Communications Strategy I
- Media Lab: Advertisement Production
- Account and Media Planning
- Collaborative Communication
- Corporate Social Responsibility
- Digital Marketing Communications Strategy II
- Social Media and Online Communities
- Industry Internship
- Communications Project I
- Customer Experience Design
- Live Event
- Multimedia Production
- Advanced Writing for Professional Communicators
- Contemporary Issues and Practice in Advertising and Public Relations
- Documentary Storytelling
- Communications Project II
Why ACity
- Home to students from over 23 countries across africa
- Houses a digital makerspace and a technology & Entrepreneurial center for creative freedom & innovation
- A fully digitized campus with the fattest internet speed in a ghanaian university
- Experienced Faculty with industry experience. Student-to-faculty ratio 5:1
- 70% practical lessons
- Every ACitizen has the opportunity to do a work placement every vacation
