BA Advertising and Public Relations
March 5, 2025 2025-03-06 7:32BA in Advertising & Public Relations
Bachelor of Arts in Advertising & Public Relations
Stand Out From The Competition
In a highly competitive industry, Brand Loyalty and Customer Perception can be the driving force of any brand. The technological advancement of today’s fast-paced world enables brands to leverage several tools to creatively communicate their unique selling proposition in a way that resonates with their target audience. Traditionally, Public Relations involved writing press releases, communique and articles intended to reinforce the overall impression of a brand.
Today, when brands engage in real-time advertising and public relations, the purpose is not to only strengthen or maintain their relationship with key stakeholders but also to be strategically positioned to create top-of-mind awareness.
BA Advertising and PR at ACity
Our Bachelor of Arts in Advertising and Public Relations is designed for students to engage with theory and contemporary practice, providing the necessary skills for employability within a start-up, a Communications department, creative agencies and wherever the practice of creative and external communications is integral to an organization and its brand.
This program reflects the current changing trends of the industry relevant to the local context. It is designed to meet the needs of the local industry, enhance student learning and increase employability and entrepreneurship.
Top Careers In Advertising and PR
With a degree in Advertising and PR, you can enjoy a successful and exciting career doing any of these:
- Advertising Agency Manager and Account Manager
- Campaign Developer and Manager
- Social Marketing Analyst
- Corporate Communications Specialist
- Public Relations Manager
- Public Affairs Manager
Entry Requirements
Minimum C6 in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)
Minimum D or a pass in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)
Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and 3 passes in the A-Levels. (Elective/Add/Further Mathematics and Physics mandatory).
Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and a minimum score of 4 points in 3 Higher Level (HL) subjects. (Elective/Add/Further Mathematics and Physics mandatory)
Minimum of 50% overall average pass. (subject to approval NAB) Mathematics, English and Physics mandatory
Minimum GPA of 3.0 (Mathematics, English and Physics mandatory)
Electives
Elective I
- Intercultural Communication
- Media Sales & Promotions
- Advertising and Promo for Sports
Elective II
- Strategy and Brand Management
- Development Communication
- International Advertising Techniques
Elective III
- Writing for Digital Media
- Art Direction
- Documentation in Advertisement and Public Relations
Elective IV
- Interactive Media Design
- Strategic & Creative Conception
- Advanced Photography
Course Outline
- Fundamentals of Information Technology
- Communication Skills I
- French Language
- Introduction to Communication Studies
- Basic Mathematics
- Principles of Macroeconomics
- Communication Skills II
- African Studies
- Logic and Critical Thinking
- Introduction to Advertising & Public Relations
- Introduction to Social Psychology
- History of Media
- Consumer Behaviour
- Writing for Media
- Language use in Communication
- Public Speaking Techniques
- Introduction to Television & Cinema
- Theories & Techniques of Ideation in Advertising
- Internet & New Media
- Advertising Copywriting
- Media Laws & Ethical Issues
- Customer Relationships Management
- Introduction to Photography
- Design Workshop I (With Adobe)
- Public Relations Writing
- Research Methods
- Creativity & Campaign Planning
- Production of Advertisements for Radio & Television
- Media Planning
- Elective I
- Public Opinion Research
- Public Relations Strategy & Planning
- Digital Public Relations
- Design Workshop II (With Adobe)
- Social Media Marketing
- Elective II
- Industrial Internship
- Entrepreneurship & New Venture Creation
- Event Planning and Management
- Corporate Communication
- Media Research
- Elective III
- Project I
- Negotiation Skills
- Social Media and PR Strategies
- Crisis Management
- Elective IV
- Project II
Why ACity
- Home to students from over 23 countries across africa
- Houses a digital makerspace and a technology & Entrepreneurial center for creative freedom & innovation
- A fully digitized campus with the fattest internet speed in a ghanaian university
- Experienced Faculty with industry experience. Student-to-faculty ratio 5:1
- 70% practical lessons
- Every ACitizen has the opportunity to do a work placement every vacation
