Bachelor of Business Administration – Marketing
March 5, 2025 2025-03-11 10:54BBA - Marketing
Bachelor of Business Administration - Marketing
Customer-Centric Marketing Approach
In this age of consumerism and materialism, consumers are constantly being inundated with marketing advertisements and promotional messages intended to attract them. Unfortunately, this strategy, honed over the years is proving to be inadequate and ineffective to a large extent.
To address the challenge of consumer marketing fatigue and be successful at implementing marketing strategies, there is the need to delve into the psychological aspect of marketing and consumer behavior, a key aspect of the BBA Marketing program offered here at Academic City
BBA Marketing at ACity
The Bachelor of Business Administration in Marketing program aims to produce graduates wishing to pursue a career in marketing and its related areas. It also equips students with the knowledge and skills for managing the marketing function to become professionals who can confidently lead and innovate marketing campaigns within a business environment locally and intentionally.
With a focus on consumer behavior and trends combined with an innovative approach to teaching, the course encompasses both traditional and new marketing approaches designed to give the student a holistic view of modern-day best-marketing strategies.
Top Career Options In Marketing
A degree in BBA Marketing opens up one to numerous opportunities in various fields and industries. Find some career options:
- Advertising Account Executive
- Advertising Account Planner
- Advertising Art Director
- Advertising Copywriter
- Marketing Executive
- Market Researcher
- Media Planner
- Media Buyer
Entry Requirements
Minimum C6 in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)
Minimum D or a pass in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)
Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and 3 passes in the A-Levels. (Elective/Add/Further Mathematics and Physics mandatory).
Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and a minimum score of 4 points in 3 Higher Level (HL) subjects. (Elective/Add/Further Mathematics and Physics mandatory)
Minimum of 50% overall average pass. (subject to approval NAB) Mathematics, English and Physics mandatory
Minimum GPA of 3.0 (Mathematics, English and Physics mandatory)
Electives
Options for Elective I
- Cross-cultural Communications
- Development Finance
- Supply Chain Management
Options for Elective I
- Event Management
- Managing Family Business
- Social Entrepreneurship
Course Outline
- Communication Skills
- Essential Mathematics for Business (With MATLAB)
- French Language
- Fundamentals of Innovation and Entrepreneurship (FIE) Seminar I
- Introduction to Doing Business in Africa
- Introduction to Programming with Python
- Technology and Society
- Fundamentals of Innovation and Entrepreneurship (FIE) Seminar II
- Market Intelligence
- Logic and Critical Thinking
- Principles of Management
- Principles of Marketing
- Principles of Microeconomics
- Text and Meaning
- Fundamentals of Innovation and Entrepreneurship (FIE) I
- Global Environment of Business Decisions
- Intellectual Property Law
- Introduction to Digital Analytics
- Leadership Seminar I
- Principles of Macroeconomics
- Quantitative Methods in Business (With MATLAB)
- African Studies
- Data Analysis for Decision Making
- Consumer Preference and Behaviour
- Customer Relationship Management
- Entrepreneurial Selling
- Fundamentals of Innovation and Entrepreneurship (FIE) II
- International Entrepreneurship
- Brand Management
- Business Finance
- Digital Marketing Communications Strategy I
- Entrepreneurial Strategy and Business Models
- Leadership Seminar II
- Marketing Information Systems
- Management and Organizational Behaviour
- Business Law
- Business Research Methods
- Creating Value through Innovation
- Digital Marketing Communications Strategy II
- Industry Internship
- Marketing Career In Practice
- Project Management with Risk Analysis
- Customer Experience Design
- Contemporary Issues and Practice in Business
- Elective I
- Interactive Marketing Management
- Project Work I
- The Business Professional
- Elective II
- International Marketing
- Project Work II
- Sustainable Marketing
- Sustainable Strategic Management
Why ACity
- Home to students from over 23 countries across africa
- Houses a digital makerspace and a technology & Entrepreneurial center for creative freedom & innovation
- A fully digitized campus with the fattest internet speed in a ghanaian university
- Experienced Faculty with industry experience. Student-to-faculty ratio 5:1
- 70% practical lessons
- Every ACitizen has the opportunity to do a work placement every vacation
